Privacy policy

Privacy & Cookie Policy

Who We Are

Valhalla Viking Festival Ltd ("Valhalla", "we", "our" or "us") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you:

Visit our website
Purchase tickets or merchandise
Join our mailing list
Submit an application to trade, volunteer, perform or participate
Contact us directly

Valhalla Viking Festival Ltd is the data controller responsible for the personal information collected through this website.

If you have any questions regarding this policy, please contact us using the Contact Us page on this website.

Information We Collect

Depending on how you interact with us, we may collect:

Contact Information

Name
Email address
Telephone number
Postal address

Ticket & Order Information

Ticket holder names
Order details
Transaction records
Event attendance information

Application Information

Where you apply as a:

Trader
Food vendor
Volunteer
Performer
Participant

we may collect information relevant to your application.

Website Usage Information

We may automatically collect:

IP address
Browser type
Device information
Operating system
Pages viewed
Website usage statistics

How We Use Your Information

We use personal information for the following purposes:

Contractual Purposes

To:

Process ticket purchases
Process merchandise orders
Provide customer support
Manage festival attendance
Verify attendee identity where required

Legitimate Interests

To:

Operate and improve our website
Prevent fraud
Protect event security
Manage festival administration
Improve our services and customer experience

Consent

Where you have chosen to receive marketing communications, we may use your information to:

Send newsletters
Provide festival updates
Announce ticket releases
Share special offers

You can unsubscribe at any time.

Legal Obligations

To:

Comply with tax and accounting requirements
Meet legal and regulatory obligations
Respond to lawful requests from authorities

Ticketing Information

To protect guests from fraudulent ticket sales, ticket holder information may be used to verify attendee identity during wristband collection.

Where required, attendees may be asked to present identification that matches the ticket holder name.

Photography & Videography

Official photographers, videographers and media teams may capture photographs, video recordings, livestreams and other media throughout Valhalla Viking Festival.

By entering the festival site, attendees acknowledge that they may appear in photographs, video recordings, livestreams and other media captured during the event.

These images and recordings may be used by Valhalla Viking Festival Ltd, authorised photographers, videographers, media partners and sponsors for promotional, marketing, editorial and archival purposes in any media worldwide without compensation.

Where photographs or video recordings identify individuals, they may constitute personal data and will be processed in accordance with applicable data protection laws.

If you have concerns about being photographed or filmed, please speak to a member of the festival team.

Merchandise Orders

All merchandise purchases are processed through our ecommerce platform and fulfilment partners.

Order information is used solely to process, produce and deliver merchandise purchased through the website.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience and help us understand how visitors use the website.

Cookies may be used for:

Website functionality
Analytics
Performance monitoring
Marketing and advertising

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage cookie preferences through your browser settings or cookie consent settings presented on the website.

Third-Party Services

We may share information with trusted third-party providers where necessary to operate our business and deliver our services.

These may include:

Shopify
Payment processors
Email marketing providers
Analytics providers
Event management systems
Delivery and fulfilment providers

These providers only receive the information necessary to perform their services.

International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place and that such transfers comply with applicable data protection laws.

Data Retention

We keep personal information only for as long as necessary for the purposes described in this policy.

This may include:

Order records retained for accounting and tax purposes
Customer service records retained for support purposes
Marketing records retained until consent is withdrawn

Where information is no longer required, it will be securely deleted or anonymised.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Withdraw consent
Request data portability

To exercise any of these rights, please contact us.

Children's Privacy

We do not knowingly collect personal information from children without appropriate parental or guardian involvement where required by law.

If you believe a child has provided personal information without appropriate consent, please contact us and we will investigate.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage users to review the privacy policies of those sites.

Changes To This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page and will take effect immediately upon publication unless otherwise stated.

Complaints

If you are unhappy with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: www.ico.org.uk

Contact Us

Questions, comments and requests regarding this Privacy Policy are welcome and can be submitted through the Contact Us page on this website.