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Trade (RETAIL ONLY)
Trader Applications
Applications for 2026 are closed.
Retail trader applications for 2027 open on 10 August 2026. Anything sent before that date will not be considered.
Please read the information below carefully before applying. If you cannot meet the setup, trading and departure requirements, please do not apply.
Key Dates & Setup
Approved traders must be able to set up and leave at the required times.
- Approved traders MUST set up on Thursday 23 July 2026
- Estimated arrival time must be confirmed before the event
- Traders cannot leave before Monday 27 July 2026
- No dismantling of stands is allowed while attendees are on site
- Traders must open daily when the festival opens and remain open until at least 19:00
- Traders may stay open later if they wish
- Traders cannot leave on Sunday while the festival is still open, even if sold out
If you cannot set up on Thursday and leave on Monday, please do not apply.
How Traders Are Selected
Prior attendance does not guarantee acceptance for future festivals.
Applications are considered based on quality of submission, look of the stand, items on sale and how you can contribute to the festival.
First Priority
Traders who can run workshops, demonstrations, activities or otherwise help make Valhalla better.
Second Priority
Traders with a medieval-style tent or display that fits the festival atmosphere.
Product Fit
Traders with strong, relevant products and limited crossover with other accepted stalls.
The entrance tent is the only trader permitted to sell horn products. No horn items may be sold from trader stalls.
Applications without photos of your stand, display and items will automatically fail.
Pitch Fees & What Is Included
Your pitch fee confirms your trading space once accepted.
Retail Stalls
Retail-only pitch fees start at £150 without power.
Food Traders
Food trader pitch fees start at £600 without power.
- Power connections are available at an extra cost of £50
- You will be allocated the space you pay for
- Your pitch size must include guide ropes, not just canvas size
- Pitch fee includes up to 2 traders per stall
- Pitch fee includes 1 tent camping space
- Additional wristbands can be purchased at £50 each when securing your pitch
- Any wristbands added later will be charged at normal festival ticket prices
- Only 1 business may trade per pitch fee unless a shared stand has been agreed and paid for
If accepted, you will be sent a link to pay the pitch fee. Failure to pay within 7 working days may close your acceptance and your space may be offered to another trader.
Access, Parking & Camping
Trader access is controlled for safety, insurance and site management.
- Traders are allowed on site from Thursday evening and must depart on Monday
- Friday setup is not allowed unless agreed in writing in advance
- Parking is free for 1 car or van per trader pitch
- Additional vehicles must purchase parking
- Trader camping is for tents only
- Campervans, vans or caravans used for sleeping require a separate campervan space
- You cannot camp or park behind your stall
- Once set up, vehicles must be removed from the main festival site
- There is no food or entertainment on site on Thursday or Monday
The festival address is Dummer Down Farm, Basingstoke, RG25 2AR. Please see the Find Us page for directions.
Minimum Trading Hours
You may stay open later, and we recommend it.
Friday
10:00 - 19:00
Saturday
10:00 - 19:00
Sunday
10:00 - 19:00
Breakfast food vendors are advised to open by 8:00. Other food vendors are encouraged to stay open later, as peak food times have previously been around 20:00.
Food Traders
Food applications require extra detail.
- Your application must include photos of your food
- Your application must include your food menu
- Power is not included unless selected and paid for
- If power is purchased, one connection will be brought to your area
- You are responsible for providing your own extension leads and plugs
Trading Rules & Terms
Please read carefully before applying.
- All traders must also abide by the site rules
- Completing the form does not guarantee acceptance
- Purchasing a festival ticket does not grant permission to trade
- Previous traders must apply again each year
- Applications are assessed in the order received each year
- Valid public liability and indemnity insurance must be provided before the event
- You cannot trade without valid insurance documentation
- No pitch fee refunds are given for no-shows, withdrawals or cancellations
- Failure to attend may result in being banned from future trading
- No Feast concessions are available for traders
- Traders are welcome to enjoy free entertainment when stalls are closed
We reserve the right to refuse or reverse a trading offer for anyone who is belligerent, aggressive or abusive towards organising volunteers, staff or the festival community.
T&Cs are not exhaustive and may be subject to change.
Promotion & Advertising
- If you are not an approved trader, you cannot advertise at or leave promotional materials on site
- Approved traders cannot advertise on behalf of a non-trading company
- Failure to comply may result in being banned from trading at Valhalla
Application Form
Applications for 2026 are closed. Retail applications for 2027 open on 10 August 2026.
Before You Apply
Please prepare photos of your stand display, products, and if applicable, food and menu. Applications without the required images will not be considered.
Anything sent before applications open will not be considered.